Privacy policy

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we collect information about the web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this as "Device Information."

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device or computer, often with an anonymous unique identifier. To learn more or disable cookies, visit All About Cookies.
  • Log files: Track actions on the Site, and collect data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

Additionally, when you make or attempt a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We call this "Order Information."

When we mention "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We process your Personal Information as follows:

  • Order Information: We use this information to fulfill orders placed through the Site (including processing payments, arranging shipping, and providing invoices and/or order confirmations). Additionally, we use this information to:

    • Communicate with you.
    • Screen for potential fraud or risk.
    • When aligned with your preferences, send marketing and promotional materials about our products or services.

  • Device Information: We use this information to improve and optimize the Site (e.g., by generating analytics on customer interactions and assessing the success of marketing campaigns). We also use this data to screen for potential risks and fraud (particularly your IP address).

The legal basis for processing your Personal Information includes the necessity to fulfill contracts (e.g., processing your orders) and our legitimate business interests (e.g., fraud detection and improving the Site).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third-party services to help us use it as described above. For example, we use Shopify to power our online store—you can read their privacy policy here: Shopify Privacy Policy. We also use Google Analytics to understand how customers use the Site—you can read more here: Google Privacy Policy. To opt out of Google Analytics, visit Google Analytics Opt-Out.

We may also share your Personal Information to comply with laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information, or to protect our rights.

BEHAVIOURAL ADVERTISING

As described, we use your Personal Information to provide you with targeted advertisements or marketing communications that may interest you. For more information on targeted advertising, visit the Network Advertising Initiative’s educational page: NAI Educational Page.

You can opt out of targeted advertising here:

Additionally, you can opt out of some services via the Digital Advertising Alliance’s portal: DAA Opt-Out.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we receive a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you and to ask that it be corrected, updated, or deleted. If you wish to exercise this right, please contact us via the details below.

Additionally, if you are a European resident, note that we process your information to fulfil contracts we might have with you (such as placing orders through the Site) or to pursue our legitimate business interests as outlined above. Be aware that your information may be transferred outside of Europe, including to Canada and the United States. When transferring data, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

DATA RETENTION

We will retain your Order Information for as long as necessary to comply with legal obligations, resolve disputes, and enforce agreements. If you wish to delete this information, please contact us.

COOKIES

Our Site uses cookies to enhance user experience. By using the Site, you consent to our cookie use as outlined in this policy. You can control cookie settings via your browser.

CHANGES

We may update this privacy policy periodically to reflect changes to our practices or for legal, regulatory, or operational reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hello@sprinkly.co.uk or by mail at:

Sprinkly,
12 Blatchford Close,
Horsham, RH13 5RG,
United Kingdom